Examples
Ten referral pages built for itelly customers, all in production. Click one and you will see what we build.
Live customer pages
Every page here belongs to a customer and runs under their brand. The labels tell you how the program is built, not how large the reward is.

Seven percent of the order value, capped at €20, paid to the bank account.

A fixed percentage of the order, paid out to a bank account.

A voucher for the friend and a discount code of the same value for the referrer.

A percentage discount voucher for both sides, redeemed on the next order.

A percentage reward with a ceiling, transferred to a bank account.

A percentage reward with a ceiling, open to referrers who never bought anything themselves.

A capped percentage reward for the referrer, a discount code for the friend.

A percentage voucher for both sides, credited once the order goes through.

A percentage reward with a ceiling, written in a formal tone.

A flat amount per referral, in a program with no conventional shop behind it.
Case study
badenova runs two separate programs on itelly. One is for customers who recommend their energy provider. The other is for their own staff, who pass on heating and solar offers within their circle.
The two belong apart because they share little: different audience, different reward logic, different accounting. Forced into one program, each half would be weaker.
Technically they sit in the same account. Anyone who wants to compare both channels finds them in the same dashboard.
No public referral page: both programs sit as a widget inside badenova's own systems.
Room to configure
The reward can be a flat amount or a percentage of the order. It can go to a bank account or arrive as a voucher for the next purchase.
You reward the referrer alone or both sides. Tiers are possible, so the tenth referral pays more than the first.
The program runs as its own page under your brand, as a widget in your shop, or inside the logged-in account. The same holds for employee programs.
What pays off depends on your basket size, how often people buy again, and how often your customers already talk about you. We go through that before anything is set up.